Event & Experience Consultancy
I help businesses turn event ideas into experiences worth the investment, with expert advice and hands-on support to bring them to life.
Let’s Talk EventsWork Together
Knowing where to invest, what to simplify, and which details deserve attention can change an entire experience. Through event consulting and practical planning support, I bring that judgment to your business, drawing on more than a decade of experience in events and experiential marketing.
From $1,200
An experienced partner to help shape the direction, guide decisions, and take work off your plate. Built around your business and the opportunity ahead.
Custom support can include:
From $600
Bring an event, idea, or decision you want to work through. Leave with a clearer direction and practical recommendations for what comes next.
Focused time to work through the questions that matter most, weigh the options, and identify a practical direction.
You receive a concise written recap of the recommendations, decisions, and next steps.
Explore Strategy Sessions
The Experience
The invitation. The welcome. The conversation that carries on after everyone leaves.
I help you think through how those pieces work together, where your budget will make a difference, and what people take away.
Explore the thinking behind the details.
Experienced perspective. Thoughtful choices. Room for a little fun.
Explore Working TogetherMeet Madeline
That belief is behind Nightshift. I’m Madeline Narlock. More than a decade across events, hospitality, and agency work has shaped how I see an opportunity and what I know to look for.
I love the work of bringing an idea to life. The people you bring in. The decisions that make it better. The moment it all comes together.
When we work together, you have that experience and enthusiasm on your side.
Let’s Talk Events
Madeline Narlock · Founder, Nightshift Planning Co.
Collaboration first. Celebration always.
Ideas
Observations from the event world, ideas worth exploring, and places catching my attention.
Events & Strategy · October 6, 2026
My experience should change the answer.
Read The ArticleLet’s talk events.
Tell me what you’re considering, what’s already underway, or where you could use a hand. We’ll start there.
Schedule An Introduction