Work Together
A full year across your event calendar, or focused direction for the one experience taking shape now.
Where Nightshift begins
I work with businesses that gather people on purpose, and want each experience to do something specific for the business.
The Strategic Event Partnership covers the full annual calendar. The Nightshift Strategy Session gives focused direction for one event, one opportunity, or one set of decisions.
Both start in the same place: what this experience is for, and what you want it to leave behind.
Strategic Event Partnership
A 12-month engagement for businesses building several experiences a year.
I build the annual calendar with you, develop the strategy behind the experiences that matter most, and stay available as new opportunities and decisions come up.
Each experience builds on the one before it, so the year adds up to something instead of resetting every time.
Working rhythm
We start by laying out the year ahead. Then the work stays live as priorities shift and individual experiences move forward.
An extended working session where we build the living calendar and decide what each experience is there to do.
One dedicated working session a month to keep the calendar honest and the decisions moving.
Every third month the session goes wider, and we reset the shape of the year.
Reach me between sessions when something comes up that should not wait for the next meeting.
6 included
A complete strategic and creative foundation for the 6 experiences that matter most during the year.
Everyone touching the experience works from the same document. You, your team, and every partner you bring in.
Business context, experience purpose, desired outcomes, and measures of success.
Priority audiences, guest-list strategy, invitation considerations, and the relationships the experience should support.
Where your presence matters most, the conversations worth protecting, how to prepare, and what to hand off.
Strategic concept, atmosphere, hospitality, visual direction, brand integration, and the details that deserve investment.
Arrival, welcome, pacing, program moments, transitions, departure, and post-event follow-up.
Guiding principles, priority recommendations, open decisions, next steps, and clear direction for execution partners.
2 included
Concise written direction for experiences that need a clear foundation at a lighter depth.
Purpose, outcomes, audience priorities, host role, strategic direction, guiding principles, key recommendations, open decisions, and immediate next steps.
Additional Comprehensive or Focused Briefs may be added for an additional fee.
Event development
Across the calendar and inside each Brief, we work out who should be there, where your attention belongs, and how the experience should take shape.
Priority audiences, guest categories, invitation positioning, relationship goals, guest-list balance, and follow-up priorities.
Your role as host, the conversations that matter, the introductions worth making, the welcome, the close, and the follow-up.
Concept, guest journey, atmosphere, hospitality, program, brand expression, meaningful details, and areas of investment.
As planning moves forward
I stay involved as teams, venues, and outside partners begin carrying the work forward.
Relevant proposals reviewed for alignment with the event's purpose, audience, priorities, creative direction, timing, and budget focus.
Introductions to planners, producers, venues, creatives, hospitality professionals, and other specialists when they are needed.
A clear strategic handoff, so your team and your partners understand what the experience is built to protect.
Learning and continuity
We capture what you learned, which relationships need follow-up, and what should shape the next one.
Progress toward the intended goals, audience quality, guest response, important conversations, opportunities created, what worked, what should change, and what follow-up remains.
The completed calendar, strongest formats, relationship and audience learning, patterns worth continuing, ideas ready to expand, and recommendations for the year ahead.
Complete inclusions
One clear annual plan, 8 written strategy briefs, and direction for every experience on the calendar.
Who it is for
Built for businesses planning several experiences a year, who want the thinking settled before execution starts.
Partnership investment
$1,600per month
12-month agreement
A year is what it takes. Long enough to build the calendar, develop the experiences that matter, support the decisions in between, and carry what you learn from one into the next.
Priced for the year as a whole, not per deliverable. Additional Briefs may be added for an additional fee.
What happens next
Take it a step at a time. I will not send a proposal until there is enough on the table to write a real one.
A 15-minute call. You tell me what is taking shape, and we decide together whether this is a fit.
A longer conversation about your business, the year ahead, and what is already on the calendar.
A written scope and agreement covering the term, the Brief allocation, and the working rhythm.
The extended opening session. We build the calendar, and from there the year has a shape.
Nightshift Strategy Session
Investment begins at $600.
A standalone engagement for one upcoming event, gathering, launch, retreat, or collaboration that needs clearer direction before the planning goes further.
Review of the business, audience, opportunity, existing ideas, and relevant materials.
A focused working conversation about the experience and the decisions in front of you.
Guidance on purpose, audience, format, guest experience, hosting, priorities, and next decisions.
A concise document outlining key decisions, guiding principles, recommendations, and next steps.
She brought strategy, creative direction, and guidance exactly when we needed it, and the event did what we needed it to do for the business.Strategy Session client
Start a conversation
Tell me what is taking shape, where you are in it, and what would actually help. However rough it is right now is fine.
